Bergen County Small Business Grant Program (CARES Grant)

What did we do when businesses were ordered to close due to COVID-19? We created a grant program – and a digital campaign around it – that paid 6 months of rent and utility costs to literally keep their lights on and doors open. And I deployed it in a way that 47,000 business owners could see it: TV ads, Billboards, Facebook and Instagram posts and more. The results? Over 60 million in funds were given to businesses.