Right Brain
Intuition
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Creativity
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Feeling
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Arts
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Imagination
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Intuition — Creativity — Feeling — Arts — Imagination —
Recruited celebrities like Cake Boss Buddy Valastro, Shark Tank’s Barbara Corcoran, News Anchor Lori Stokes and Elvis Duran Morning Show’s Danielle Monaro to be our official Bergen County Ambassadors and promote tourism via radio spots that I wrote and they read on Z100. Learn more.
Wrote compelling print, tv, digital and radio copy and created a number of branding campaigns to increase metrics for clients including Standard & Poor’s, NYPD, Reynolds, Subway, Kraft, Amtrak, PricewaterhouseCoopers, Mercedes-Benz, Morgan Stanley, Siemens and more.
Concepted/created www.bergenforbusiness.com positioning this site as a solo destination for business owners in need of grants, data, digital marketing help and other key (and free) services at a time they needed it most: post pandemic. Learn more.
I also…
Created and deployed hyper-focused, content-driven Facebook, Instagram, and email marketing messages/offerings to a 27,000+ Constant Contact list of business owners who benefited.
Executed a well-planned and integrated advertising strategy for a 67-acre transit-oriented neighborhood and educated the public on the benefits of New Urbanism.
Organized a fundraiser for the Cystic Fibrosis Foundation with members of the New York Giants football team as guest speakers to exceed the Foundation’s financial goals.
Left Brain
Analysis
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Results
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Planning
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Numbers
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Strategy
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Analysis — Results — Planning — Numbers — Strategy —
Created, spearheaded and executed the Bergen County CARES Small Business Grant Program giving over $60 million dollars of relief funds to business owners to cover six months of rent and utility costs. Learn more.
Procured a data intelligence tool called SizeUp to help 47,000+ small business owners make the best, most informed operational decisions.
Created a tv spot highlighting everything Bergen has to offer to attract corporations to come, stay and grow in a County with over 200 billion in ratables.
But wait, there’s more…
Created a small business consulting program to offer free digital marketing help to 1,600 business owners and counting.
Spearheaded a 2-year initiative to develop a 22-acre Bio Life Science Technology Park advancing medical research and technology, creating jobs and attracting global talent.
Hosted briefings that yielded over $100 million in financial incentives for Bergen County corporations.